Premier Inn Frankfurt a.M. Germany

Lead DesignerNatalia Platanovic
Project LinkView
Prize(s)Honorable Mention
Entry Description

JOI-Design has created a quirky, modern interpretation of British culture for the Frankfurt Premier Inn, the UK-based hotel brand’s first property in Germany. To better attract the German marketplace, the designers aimed to create a trendier concept than found in conventional UK Premier Inns by expressing “Britishness” in clever ways without drifting into kitsch. Central to their solution was the transformation of the lobby into a contemporary twist upon the classic British library. Travellers can unwind and work side-by-side within its multipurpose, open-plan layout, although degrees of privacy are offered via open shelves that separate tech-enabled work and social zones. Industrial finishes and eclectic FF&E shape the pub’s informal, loft-like feel, while library cabinets with British novels and children’s stories, subway tiles as used in the Tube, and English Bulldog figurines reinforce the British aesthetics. The standardised purple that pervades UK interiors is used sparingly to accommodate German design preferences.


“Functionality is the cornerstone of our work and the fruit of extensive experience. We create spaces that surprise and delight guests with an atmosphere that is both unmistakable and exceptional. Sophisticated tailor-made design solutions infused with the spirit of hotel couture are the hallmarks of our design practice.”
Creating refined and luxurious Hospitality Design has been our labour of love since 1984. Working with highly accomplished and creative interior designers, architects, designers, engineers and artists, the skilled team of this leading European design studio contributes to the development of outstanding hotel projects, sensational restaurants, and exceptional wellness facilities.
Based in Hamburg, JOI-Design brings boundless enthusiasm, devotion to detail, and decades of experience to its endeavours in the field of interior design for both privately owned and operated high-end boutique hotels and projects for luxury-brand hotel chains.
Working with leading product designers, our internationally experienced team has made successful forays into the fields of furniture, lighting, carpeting and bathroom fitting design – all products by JOI-Design.
JOI-Design transforms emotions into tailor-made design that symbolises exclusivity, luxury and high quality. Thus, JOI-Design creates unique havens of well-being, creating incomparable destinations that guests seek out, love and return to again and again.

Our clients include: Le Méridien, Hilton, Kempinski, JW Marriott, Frasers, Hyatt, Dolce Hotels, Mövenpick, Pullman, Radisson BLU, Park Inn, Steigenberger, Ritz Carlton, Sheraton, Hapimag

Number of employees: 40 team members
including: Interior Designers, Architects, Architectural Draftsmen, Perspective Artists, Product Designers.

Books published:

2009 “Raum. Werte. Creating Hospitality Design”. / ISBN 978-3-03768-039-1
2010 “101 Hotel Rooms” / ISBN 978-3-03768-071-1
2013 “Farben der Hotels / Colours for Hotels” / ISBN 978-3-7667-2025-2
2014 “101 Hotel Lobbies, Bars & Restaurants”/ ISBN 978-3-03768-138-1
2015 “101 Hotel Baths and Spas” / ISBN 978-3-03768-180-0
2016 “101 Hotel Rooms” Vol.2 / ISBN 978-3-03768-198-5