The Wizard's Cookbook

Lead DesignerBonnelycke mdd
Project LinkView
Prize(s)3rd Place in Print / Books
Entry Description

Mr Ronny Emborg is one the most famous chefs in Denmark and a star on the international culinary scene. He is highly respected for his strong technical ability and his extra-ordinary visual style, which makes guests wonder if what they are presented with is food or art. Hence his nickname – The Wizard.
At the same time the recipes were invented, tested and worked into perfection by Ronny Emborg, we designed the iconic ‘R’ logo, the special layout for the recipies, laid out the graphic style, found the paper for the pages and the material for the cover, rendered the backgrounds and a couple of other things … Then finally we kick started “the-magic-graphic-stick”, twirled a couple of times (or a bit more), and were able to hand over the whole thing to the printer.
The Wizard's Cookbook won 3 prizes at the Gourmand Awards.


Bønnelycke mdd was established in 1988.

Bønnelycke mdd is a multi disciplinary design company with both national and international experience. We are perfectionists with professional curiosity.
We provide a wide variety of design disciplines encompassing architecture and interior design, furniture design and product design to communication assignments, graphic design and web design.
At Bønnelycke mdd we do not design for the sake of it. We believe that design does not hold any values per se. To us, the value of a design emerges when a product has relevance and when it is purchased, used and appreciated - this is why we design.