The Book House

UniversityAcademy of Art University
Lead DesignerYaquan Wei
Project LinkView
Prize(s)2nd Place in Print / Corporate Identity
Entry Description

The Book House is a concept bookstore integrating reading culture and coffee theme. It will open at the core of culture and art of US, Manhattan. As e-commerce platforms devouring the client resources of physical bookstores, diversification mechanism for traditional bookstore brands is needed to create better experience for clients.
Succinctness is the orientation of brand image design of the Book House, which is rectangle outline of traditional books themed as the basic design element. By the combination of the basic design element, words and images, from the core image design to sign design, it extends a series of interesting visual applications, illustrating the unique temperament of the brand, and expressing the attitude and spirit of the consumer group at present.


Yaquan Wei is a passionate graphic designer.