The sole intended purpose for this project was to make my client's brand standout from other companies in Los Angeles that are based in Design District in West Hollywood. The logo also had to be versatile enough to work on signage, plans/documents, business cards or other diverse forms of collateral. The main objectives were to merge classic elements from the landscape architecture industry and my client’s contemporary personality, entwining them to show growth and experience in an elegant and balanced logo design.
Jason Whitworth is an artistic director, graphic designer and brand builder working nomadically around the world. Jason enjoys creating visual communications, either print or digital, driving sales and increasing brand identity awareness and visual language through empathic design.