Carriere Family Farms / Borges of California is a successful nut grower and manufacturer in the beautiful Central Valley of Northern California. As their branding Agency, ID International was asked to design a “printed showpiece”. We accepted the creative challenge and started with a metaphor of nuts moving from tree to ground through processing and on to the consumer. The design began with outstanding photography from unique locations, featuring movement wherever possible. Then a modern, uncluttered design feel emerged featuring the movement metaphor. We also created a system of icons to highlight the businesses many environmental features.
As a branding agency, we believe in the power of design to advance the brand and forge an emotional connection with the customer at the moment of truth.
Yep, that’s a bold statement and one we hold dear. Experience has reinforced our belief that branding is only as effective as the design and message behind it. We take a holistic approach to branding, digging deep to unlock the core elements crucial to creating a look and feel that resonates with the target audience, driving marketing results. That’s what it’s all about, isn’t it? Good brand strategy, design, development, and social media that works. We get it, and we’re passionate about helping our clients be successful.
ID International has been handcrafting pixels since 2002. We are a full-service branding agency serving companies that need creative juju from the US and Europe from our offices in California and Italy.