After the advent of electronic distribution in the music industry, many bands including Mystic Roots in Chico, California wanted to answer the old-school call to return to producing full-blown CD packages for their fans. ID International has been the branding agency for Mystic Roots for over 20 years, we’re responsible for everything creative for the band. The Camp Fire album is their 7th CD release, and the most ambitious. They wanted another bold, unique design to compliment their highly-designed music catalog, so the design reflects our metaphor of island music in the redwood forests of Northern California, and features a presentation box, the Camp album, the Fire album and a two sided fold-out poster.
As a branding agency, we believe in the power of design to advance the brand and forge an emotional connection with the customer at the moment of truth.
Yep, that’s a bold statement and one we hold dear. Experience has reinforced our belief that branding is only as effective as the design and message behind it. We take a holistic approach to branding, digging deep to unlock the core elements crucial to creating a look and feel that resonates with the target audience, driving marketing results. That’s what it’s all about, isn’t it? Good brand strategy, design, development, and social media that works. We get it, and we’re passionate about helping our clients be successful.
ID International has been handcrafting pixels since 2002. We are a full-service branding agency serving companies that need creative juju from the US and Europe from our offices in California and Italy.