The Camden - Hollywood, Signage

Lead DesignerIndia Howlett
Prize(s)2nd Place in Print / Wayfinding & Environmental Graphics
Entry Description

This high-end boutique property catering to the affluent millennial, exemplifies a timeless design aesthetic peppered with nightclub inspired details. The signage for this property reflects a cross between Hollywood cheekiness and sophistication. Utilizing textures such as reclaimed wood, darkened steel and powder coated white surfaces this large-scale signage and wayfinding system includes both code and marketing signage. The signage package delivers sophistication while small touches like the public restroom doors inject a sexy playfulness to the project.


India brings 25 years of experience to her clients. Prior to TCA, she was the Creative Director at Johnson Fain. She boasts a high-profile portfolio of visual communication projects for clients such as The Coffee Bean & Tea Leaf, Food Network, Levi’s and Time Warner. As Practice Leader of Graphic Design for TCA Architects, India Howlett heads up the firm’s Graphic Design Studio, a multi-faceted studio that provides branded identity, environmental graphics, and signage for clients such as Camden Development, Avalon Bay Communities, Mercy Housing and Related California. She is an innovative designer who pursues excellence in visual communication through a strategic approach that seeks to add value for a given project’s residents, owners and the greater community. A Southern California native, India has served on the design faculty of several Southern California Design Schools with a primary focus on her personal design passion, typography. She is a member of AIGA LA and SEGD LAX.