Development of an engaging Welcome Letter for inclusion in the KRUPS Full Auto product box. Prior product box communications were bland and generic, so KRUPS was looking for an engaging and fresh way to better represent their brand. The letter immediately conveys the various possible coffee recipes that can be enjoyed with this product. As the stepped, accordion-folded communication is unfolded, the 9 panels reveal the narrative benefits of the product, while the complex die-cut cups are brought to life tempting the reader to grasp a cup for themselves.
Printed by Allied Printing