For Smurfit Kappa, world leader in the production of cardboard packaging, we have created
a 3D configurator of "tubes containers" for the food and beverage sectors.
The tool is aimed both to companies and to creative agencies and allows in a few steps to
configure the packaging of the product: usually high-end wine, sparkling wine and liquor,
or food industry products (e.g. chips).
Our challenge was to create a high-tech tool, accessible from the web, usable from tablets
and smartphones, extremely easy to use and that in just a few steps allows to visualize
the creativity in a virtual environment, simulating the presence of the product on the
shelves of supermarkets.