Audi Best Buddies International 2016 Cycling Kit

Lead DesignerJennifer Beatty
Project LinkView
Prize(s)2nd Place in Sportswear / Cycling Wear
Entry Description

For ten years, Audi USA has been a team sponsor for The Best Buddies Challenge: Hearst Castle, an annual 15 to 100-mile cycling adventure along the Pacific Coast Highway, from Carmel to San Simeon. Team Audi wanted to get away from the dark plain designs of the past and make a kit that was loud, proud and fun. Presented with the concept "Audi Kids Pajamas", Jennifer Beatty illustrated a pattern of Audi's best-selling cars mixed with classic Kieth Haring design hallmarks to pay tribute to the Best Buddies original logo designer. The end result was a resounding success for riders and the Audi brand.


Sophophile Strategy is a group of multidisciplinary thinkers who craft intelligent solutions for diverse complex brand challenges. Our work cuts to the heart of what drives people and we believe that meaningful long-lasting solutions are possible when design and strategy go hand in hand.