Shade of Colors

CompanyIDEAS PEOPLE PTE LTD
Lead DesignerCalvin Lim
ClientWynnie Soo
Project LinkView
Prize(s)3rd Place in Print / Catalogs
Entry Description

Essilor’s Sun Collections catalogue is a comprehensive
range of prescription sun lenses that Essilor has to
offer to the consumer, chromatically identified by
colours. Our design project stems from robust colors
and vivid images, specifically how different color
lenses suit to individual lifestyle.

We developed each spread by creating colorful, shapes
and compositions with bold images, highlighting a
sense of being different with own style. At the same
time carefully incorporate all necessary aspects of
respective brands to align with Essilor corporate
branding.

Bio

IDEAS PEOPLE – Creative Agency Singapore. We believe individual branding and campaign is visually unique, radical and emotionally powerful. From every Advertising to Branding campaign we had crafted, you will find each brand message is uniquely different and radical. Every detail with elements of fun is spice up in all the communication and graphic design work we have created. This is why we are constantly seeking the most creative ideas and awesome campaigns for our valued clients.

We value our PEOPLE who take pride in materializing these ideas and producing awesome campaigns that meet our clients’ marketing objectives. Above all, we are a bunch of fun-loving creatives and if you look close enough, there is always an element of fun in the work that we do.

This is our playground, where we work…we play!