All Day

CompanyAdidas
Lead Designer
ClientAdidas Identity
Project LinkView
Prize(s)Honorable Mention
Entry Description

THE VISION
Balancing the imperfection of human behavior with the
actionable insights of behavioral science. To create an
own able expression of human-powered technology for
All Day.

THE WORD MARK
The All Day word make is rooted in one of our brand
fonts: Adineue Pro Condensed.

GENERATIVE AURA
Aura–The sun/epicenter of light/energy–relates to your
whole self. Holistic and blended sport for life's journey,
with no end in sight, suggesting the peaks and the
troughs that pull you along through a life in color. We
are multifaceted and inspired by inner beauty. It's about
the journey, not the destination.