Balancing the imperfection of human behavior with the
actionable insights of behavioral science. To create an
own able expression of human-powered technology for
THE WORD MARK
The All Day word make is rooted in one of our brand
fonts: Adineue Pro Condensed.
Aura–The sun/epicenter of light/energy–relates to your
whole self. Holistic and blended sport for life's journey,
with no end in sight, suggesting the peaks and the
troughs that pull you along through a life in color. We
are multifaceted and inspired by inner beauty. It's about
the journey, not the destination.