Lead DesignerDongdao
Prize(s)Honorable Mention
Entry Description

Kellyone is a popular fruit veggie juice brand, which can be personally customized and ordered online. The colorful illustration starts with a simple ‘dot,’ symbolizing the ‘innate mindset.’ It evolves into a ‘galaxy-like’ (infinite) fruit veggie shape, based on the actual ingredient(s). This state of mind reflects an attitude to present healthy nutrition to an energetic clientele. With seemingly ‘infinite’ choices, one can choose among 100 fruits and/or veggies. The packaging uses craft-paper in a ‘cell-like’ installation. Once the novel structure is opened fully, the product is nicely displayed all around.


Founded in 1997 and with the belief of "Focus.Insight", Dongdao is China's largest brand consulting company and the constructor of comprehensive brand system. Dongdao has branches in Shanghai, Guangzhou, Hangzhou, Yunnan and Shandong, also agencies in Milan, Munich and Manheim.
Fabian ever studied Political Science at renowned University of California Berkeley in the United States, worked at Press & Public Affairs Office of the European Union office in Washington D.C., and Los Angeles Superior Court

Awards and Prize

Since 2013, Dongdao has won 20 Good Design Australia awards, 48 Good Design Chicago awards, 13 Reddot awards, 9 Design for Asia awards, 23 German Design Awards, 23 Golden pin Design Awards, 26 iF awards, 44 A'Design Award & Competition, and 21 IDA awards.