Slimtini

Lead DesignerKevin Reeves, Creative Director & David Schuemann, Creative Principal
Prize(s)2nd Place in Print / Packaging
Entry Description

SLIMTINI is an all-natural, gluten free, low-calorie Cosmopolitan made with premium vodka and all-natural flavors of cranberry and citrus. As a start-up this brand needed a package that would immediate communicate its low calorie positioning with a package that could be executed with a minimum of costs. Our solution leverages a one-color screen print on the bottle that evokes the shape of a thin waistline by leveraging the beautiful red color of the liquid as its second color and an ultra-thin word mark.