Designed for the young, this scroll poster is inspired by the art of water calligraphy. Instead of the usual writing, this poster uses stamping to provide a fun and interactive platform for our children and audiences to connect with Chinese traditional crafts, such as rattan baskets and lion dance. Made with a water-based fabric, the stamping uses water as a medium to create the elements of traditional crafts. The stamping gradually disappears to again provide an empty space for the next audience. The aim of the design is to raise awareness of lesser-appreciated and vanishing traditional crafts and trades. The artisans of today, are the collective memories of hundred years of skills. Without inheritors of these cultural crafts, traditional skills and trades will eventually vanish like the watermarks on the scroll poster.
Jesvin Yeo, who trained at Central Saint Martins College of Arts and Design in London, is a multidisciplinary designer who explores natures and consequences of historical and contemporary cultural changes, in particular areas related to Asian Material Culture and Heritage Studies. Jesvin founded Designing Cultures Studio which produced award-winning works that have been featured in international design publications including Wallpaper*, HOW Magazine, Communication Arts, PRINT and Applied Arts, as well as exhibited at galleries and museums in Berlin, London, Washington D.C, Tokyo and Beijing.
Among 58 international design awards Jesvin received are the prestigious Red Dot Award (Communication Design), German Design Award, GOOD DESIGN™ Award and iF Communication Design Award.