Capanna Italian Ristorante

Lead DesignerTouraj Saberivand
Project LinkView
Prize(s)3rd Place in Print / Logos, Trademarks and Symbols
Entry Description

This is a logo for an Italian restaurant in the first look, but actually, it is an example to demonstrate how you could make a restaurant brand distinguished from it's rivals. The skewed line is not only a restaurant logo but also a way to show how you could attract attention and design a memorable logo with the most minimalistic and simple approach.
It couldn't have been more simple. The target doesn't need any more explanation as far as they know it is an italian restaurant it's enough to be recognised. A skewed line, resembling the only crooked building in the world, it is Italic and Italian. That's enough for a logo.