Penfolds Grange Magnum Project

Lead DesignerLorena Seminario
ClientAlex Boulware
Prize(s)2nd Place in Print / Packaging
Entry Description

A heritage icon for South Australia, Penfolds Grange is
recognized as the ultimate in luxury wine. The 2010
vintage celebrates 60 consecutive releases, and
required a gift box to reflect The Grange's luxury
proposition and time-honored vinicultural expertise.
We were tasked with creating an iconic, luxury and
impactful presentation pack to house The Grange's
Magnum bottle and deliver upon the characteristics of
a luxury brand - the history and story, the scarcity, the
materials, the precision and attention to detail.
Penfolds focused on the timeline concept to celebrate
the variant’s unbroken line of 60 vintages. Dedicated
to its creator, Max Schubert, the timeline featured a
ritual opening starting at 1951 and unlocking the
sleek lacquered gift box at the 2010 release date.
Once the box is opened, it displays the iconic Grange
Magnum bottle within a bold red frame, with
supporting timeline, event, and accolade milestones
included in the interior.