LOL - Lots Of Love

Lead DesignerMac Tay
Project LinkView
Prize(s)3rd Place in Print / Annual Reports
Entry Description

The Ang Chin Moh (ACM) Foundation aims at enhancing the perception of death and bereavement among the public, especially amongst the young. The younger generations are key to the future in this industry facing the challenges of an aging workforce without replacement because of cultural perceptions of death and funerals.

Thus, in this very first Annual Report of ACM Foundation, BDC conceptualised a heartwarming and interesting way to translate ACM's mission to visual and unique physical experience - LOL (Lots Of Love).


BDC® is a Creative Design Agency in Singapore that deeply believes in imbuing the right energy in all that we do for our everyday life.

14 years on, BDC® has grown into a vibrant Digital Marketing & Creative Design Agency consisting of a dynamite team who approaches each project with the same gusto.

We are the Trusted Partner in Transforming Growing Brands Through Total Design and Communications Solution.We Live and Breathe to bring upon a change, to enhance, value-add, and to understand all our clients’ need. Thus, we effectively transform a brand, letting them soar higher and further.

Our creative team consists of fervent Creative Directors, groovy Visual Expert/ Graphic Designers, dynamite Copywriters, savvy Online Marketing Professionals, geeky Web Designers, polished Google Adwords Consultants and perfectionistic Photographers.

Armed with such calibre of talents, BDC® aspires to be the more preferred Graphic Design Agency for corporations, entrepreneurs and marketing professionals in Singapore and beyond.