Japanese sake “KOI”

Lead DesignerAya Codama
Prize(s)3rd Place in Print / Packaging
Entry Description

This package is for Japanese Sake, which is called "KOI".
Our inspiration of this project is “Creating the impressive designed Sake that represents Japan”, and we chose the Japanese most famous ornamental fish “KOI” as our motif.
Koi is a vividly patterned ornamental carp that represents Japan. Our package expresses the beauty of Koi, the red patterns directly printed on white bottle which resembles in the shape of carp. By cutting out the outer box in carp silhouette, it visually emphasizes the image of Koi. Japanese brush stroke technique is used on those red patterns.
This vivid designed package will not only stand out in the store, but also can be an art piece to decorate your room after you enjoyed the Sake.