Graphic Project for periodical publication.
Mó is a periodical publication. Each issue presents a different theme — e.g. Hatred, Madness, Turn-on etc. —, with texts and excerpts of renowned dead authors, which are illustrated by an invited artist.
The publication goes beyond a standard magazine booklet format, presenting its content through detachable pages, which shape follows a flexible modular grid. Both the size and direction (portrait/landscape) of the pages can vary for each issue, giving each artist an 'open canvas' to explore the publication's surface the way he feels best. At the same time, by keeping within its modular grid, although presenting different page layouts and graphic styles per each issue, the publication still ensures a clear unity among all of them.
Casa Rex is a design house with operational bases in São Paulo and London. Working on a range of global projects for consumer brands at the same time as free experimentation with ideas, the design house can't-be-boxed in the traditional "agency" or "design studio" terms. To know more, please access: http://www.casarex.com