Ferrano BlendExpress personal blender

CompanyStudio CQ
Lead DesignerPhilippe Holthuizen
ClientPhilippe Holthuizen
Prize(s)Honorable Mention
Entry Description

Ferrano’s design approach for this compact personal
blender, the BlendExpress, reflects the brand’s three
pillars of function, form and heritage.

In the realm of function, a pulse mode extends the
machine’s range, while suction cup feet provide stability
and reduce vibration. The smooth surfaces of the
BlendExpress make it not just attractive, but also easy to
wipe down after use.

Considerations of form led to the adoption of higher-
quality moulds for the body. The resulting design
features smooth surfaces and round, elegant curves with
a slim profile to comfortably fit in cozy kitchens.

In a nod to heritage, Ferrano avoided using coloured
plastic that is sadly ubiquitous in today’s household
appliances. Instead, we opted for a classic painted finish
using high-quality gloss paint.

The interplay of function, form and heritage culminated
in a BlendExpress design shaped by consumer