PSBZ developed the name and the entire corporate and product design for COQON. For this a uniform 3D visual language was created that serves as a guideline for the complete product range. COQON is a smart home device, which controls all electrical wares within the home, eg security functions, cameras, lighting, blinds, heating etc.. The brand name refers to the product benefits that guarantee a sheltered and safe home. Further aspects of sustainability and ecology are put in focus through this. The whole design shows a modern and fresh look to consciously reflect the simple usage and exclude potential inhibitions. COQON is the steady companion of modern life.