Five Bites

Lead DesignerHorace Pan
Prize(s)Honorable Mention
Entry Description

This is a newly opened sports bar in Shenzhen China that serves American hot dogs, salads & beers. A fun and casual dining setting collaging elements of NBA basketball field and street art was created to reinterpret the experience of a typical American sports bar.
The brand story of “any customer will fall in love with the waitress after finishing a hot dog in 5 bites” was told on the graffiti wall in bright colours and pop art style.

Wooden round tables with silk-screened basketball graphics provide casual and flexible setting in the centre. Mustard yellow leather-upholstered bench and booth seatings at the periphery provide different coziness to the space.

The vivid dining experience was further enhanced by tailor-made floating stary-light bulbs under open-ceiling. Product display of NBA items inside stack up lockers and live-broadcast of basketball matches from the TV screens completed the audio and visual excitement to the whole space.

Bio

Horace Pan, one of the most renowned local interior designers in the recent decade. He obtained his Bachelor of Arts degree in Interior Design and Master of Arts degree in Design from School of Design, The Hong Kong Polytechnic University. After graduation, Pan has been working with renowned interior / architectural consultancy firms and participated in various scales of award-winning commercial developments in Asia Pacific regions.

In 2003, he established his own Hong Kong-based interior & branding design practice PANORAMA International Ltd. Major clients included China Resources Retail (Corp) Ltd., Red Earth, California Red Ltd., Mission Hills Golf Club and Hong Kong Ocean Park.

As the recipient of a number of recognitions and awards over the years including Ten Outstanding Designers Awards, Asia Pacific Interior Design Awards, Hong Kong Designers Association Awards, Perspective Design Recognition Awards and Design for Asia Awards Finalist, Pan further his professional career in the field of design education and is now the assistant professor at School of Design, the Hong Kong Polytechnic University and serving as the vice-chairman of the Hong Kong Interior Design Association and the alternate director of Hong Kong Design Centre. He is frequently invited to be guest speaker of international design conferences and seminars.