CJF Showroom

Lead DesignerPanorama International Ltd
Prize(s)Honorable Mention
Entry Description

“Chang Jiang” is one of the sources of the Chinese nation and the “Chang Jiang Furniture” in Shanghai is the showroom displaying it’s most update office furniture items. The interior design of this showroom is a combination of flexible layout with multi-media in its planning strategy to create a flagship emporium with gallery experience.
The facade of the shop is covered with signboard of abbreviation of laser-cut English character of “CJF” made of golden champagne steel & lighted by golden lamplight that makes it shine. The interior is a design of the abstraction of the layout of the Chang Jiang river basin. Thus provides multiple angles and different levels of sight experience for visitors. This design makes the hall a unified, brief & harmonized multi-function show center.


Horace Pan, one of the most renowned local interior designers in the recent decade. He obtained his Bachelor of Arts degree in Interior Design and Master of Arts degree in Design from School of Design, The Hong Kong Polytechnic University. After graduation, Pan has been working with renowned interior / architectural consultancy firms and participated in various scales of award-winning commercial developments in Asia Pacific regions.

In 2003, he established his own Hong Kong-based interior & branding design practice PANORAMA International Ltd. Major clients included China Resources Retail (Corp) Ltd., Red Earth, California Red Ltd., Mission Hills Golf Club and Hong Kong Ocean Park.

As the recipient of a number of recognitions and awards over the years including Ten Outstanding Designers Awards, Asia Pacific Interior Design Awards, Hong Kong Designers Association Awards, Perspective Design Recognition Awards and Design for Asia Awards Finalist, Pan further his professional career in the field of design education and is now the assistant professor at School of Design, the Hong Kong Polytechnic University and serving as the vice-chairman of the Hong Kong Interior Design Association and the alternate director of Hong Kong Design Centre. He is frequently invited to be guest speaker of international design conferences and seminars.