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EMPOWERED INTUITION: Smart Daily, Maneli Sarmadi | International Design Awards Winners
EMPOWERED INTUITION: Smart Daily, Maneli Sarmadi | International Design Awards Winners
EMPOWERED INTUITION: Smart Daily, Maneli Sarmadi | International Design Awards Winners
EMPOWERED INTUITION: Smart Daily, Maneli Sarmadi | International Design Awards Winners
EMPOWERED INTUITION: Smart Daily, Maneli Sarmadi | International Design Awards Winners
EMPOWERED INTUITION: Smart Daily, Maneli Sarmadi | International Design Awards Winners

EMPOWERED INTUITION: Smart Daily

Lead Designers
ClientManeli Sarmadi
Prize(s)Gold in Accessory / Watches
Entry Description

This piece was created as part of a wearable technology collaborative design project
between SCAD and Fossil. The goal was to create a classic feminine looks with
unobtrusive technology.

The theme, "Empowered Intuition", is all about displaying the correct information at the
right time. The technology aspect of the watch is intuitive and contextual rather than
passive and unresponsive. This means the information is only displayed when necessary.

The watch, "Smart Daily", has a hidden display activated by turning a pusher on the left
side of the
watch. As soon as the pusher is turned, it reveals a display that illuminates and presents the
applicable Google Now cards relevant to the situation the user is in. There is no
interaction with
the watch, just the decision to have relevant information fed to you or not. When the user
doesn’t want smart contextual information, they can hide that feature and continue normal
operations.