Conception of jeweler's store

Lead DesignerTangram Architectes
Prize(s)Honorable Mention
Entry Description

A "workshop become a shop" where the traditional image of jewelry merge with modernity by sets of gradations, disappearance of mouldings and creative store fronts.
La Compagnie des Gemmes offers a contemporary and timeless place declived around the "revisited classic" theme with tones of white and taupe, reflecting an elegant and cosy atmosphere.
This sober and uncluttered case stages the central element of the jewelry that are precious stones and their colors. They appear under a new angle set in jewels or displayed alone for a better regarding of their beauty.
The jewel bar, central element of the project offering a linear presentation of creations, spreads generously towards the customer, becoming the brand's identity. The internal universe also leans on the idea of facetting as the mainthread added to dug materials and games of shadows and lights revitalizing the space.