me ISSEY MIYAKE Tamagawa

Lead DesignerMOMENT
Prize(s)Honorable Mention
Entry Description

Launched in SPRING SUMMER 2001, the brand 'me' was developed to predominately provide T-shirts for the 21st Century. Lightweight, compact, convenient, comfortable to wear and easy to care for - fashions crafted to accentuate the pleasure and individuality of everyday living. The factor that most distinguishes the product 'me' from other lines, is the development of multi-direction elastic stretch pleats combined with cutting-edge techniques and innovative materials. From the SPRING SUMMER 2008 collection, the brand enters a new stage. Renamed me ISSEY MIYAKE in Asia or CAULIFLOWER in Europe and the U.S., which is named after the brand's main staple, it keeps on seeking a further innovative way of making things of quality.


Hisaaki Hirawata and Tomohiro Watabe established MOMENT Inc. in 2005.
The projects are wide-ranging as graphic, product, interior, and architecture.
Hirawata and Watabe attempt to suggest strong design-message which is not compressed in a category.
2D and 3D is an equal theme to every kinds of design project.