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Nike Mercurial Superfly HOT,  | International Design Awards Winners
Nike Mercurial Superfly HOT,  | International Design Awards Winners

Nike Mercurial Superfly HOT

Lead DesignersKyle Puma
Prize(s)Gold in Print / Print Advertising
Project LinkView
Entry Description

This graphic design is one of many pieces from a massive project I developed for Nike.

Hyerlite.
Over take.
Tricked out.

HOT is a combination of Hyperlite materials, Overtaking conventional ways and Tricked out styling. It’s a new age for soccer new moves, new technology, and new style
I created and developed this new product line for the players who are fancy on and off the pitch. Nike’s HOT collection are the flames that keep top players ahead of the game.

A bottle of Sriracha sauce and flairful style were my inspirations behind this entire branding collection. The results are rather spicy.

WARNING: FOR HOT PLAYERS ONLY!