Lead DesignerPetr Novague
Project LinkView
Prize(s)Honorable Mention
Entry Description

The interior showroom is designed as a cold white space, fully bringing to attention the watches it exhibits as the primary focus. The bulk of the interiors are complementary logos of several watchmakers companies, composed in a style akin to Formula 1 sponsors. The central showroom features a diamond cutting control panel, which is divided into glass display cases, for customer consultations for such things as testing new watches and for accepting new orders.


Petr Novague founded Novague Design Studio in 2008 in order to develop functional and user-friendly products with exceptional aesthetics for his clients. This studio succeeded in establishing itself in the highly competitive world of design. His work provides his clients with unique solutions in many design categories, from corporate identity to technically demanding engineering.

Awards and Prize

Obtained international awards: Red Dot (2012, 2014, 2015, 2016), IF design (2015, 2016), International Design Award (2016,2017) A’Design Award (2016,2017), German Design (2018), European Product Design Award (2017)