Kunstbende

CompanyFestina Amsterdam
Lead DesignerRemy Harrewijn, Ferry van Zijderveld
ClientFerry van
Project LinkView
Prize(s)Honorable Mention
Entry Description

Kunstbende is a contest for young creative talents. Lots of
well know Dutch artist made their first appearances there
and it is been around for 25 years. More than 4000 young
artists sign up to compete in one of the thirteen qualifying
rounds that are held in the whole country. The winners
advance to the finals where they will battle for the Golden
Spotlight. Different divisions they can participate in are
dance, DJ, Expo, Fashion, Movie, Music, Language and
theatre.

Branding and digital agency Festina developed a campaign
where contestants are battle ready, therefore they have
warpaint painted on their faces. Winning is an attitude. To
activate the contestants before the battle started, they got a
warpainting kit sent home to paint themselves. After
uploading a photo of their warpaint creations with the
#WARPAINT they had a chance to win prizes.