Nanchang Hualuxe Hotel

CompanyHirsch Bedner And Associates Limited
Lead DesignerFederico Masin
ClientFederico Masin
Prize(s)Honorable Mention
Entry Description

Hualuxe Nanchang set to be the first completed project a
new brand being launched by IHG with a few noticeable
peculiarities making this project unique and challenging.
The guestroom is designed in continuity with the lobby
experience: art, decorations and accessories are inspired to
a beautified nature and in parallel the architectural finishes
and the planning are hinting at a resort environment, with
textural and sensual touches.
Similarly at the all-day dining the F&B team has conducted
extensive researches on regional cuisine, proposing very
unique local delicacies such as the soup pot, prepared in the
traditional terracotta pot displayed for the guest to
appreciate the genuine approach.
The lobby is at Level 39, therefore removed from the
ground and designed in serene isolation from the city, yet
it’s designed as a garden, green walls and paths inspired to
the traditional southern Chinese gardens.