Design the visual identity for the exhibition: "The next supper - retrofuturistic food concepts" that took place during the milan design week and collected the best projects related to food design made by the students of the school in these years.
We developed the project starting from some old stereotyped images, that turns into vertical colorful stripes to represent the projection from the past to the future which embodied at the best the aim of the projects exposed.
The various images, together with the exhibition logo, were applied on invites, banners and elements of the outfitting. The result is colorful and pop, it manage to match the project made by the students with all their innovative features.
jekyll & hyde is a Milan-based graphic design and visual communications studio. It was founded in 1996 by Marco Molteni and Margherita Monguzzi. The studio works in the fields of brand identity, publishing, art direction, type design, packaging and web design. Many of its recent projects have featured in national and international publications and received awards.
The studio favours teamwork, working together with great enthusiasm, an enquiring mindset and a playful outlook to develop simple yet radical products. It always takes people's reactions to the products into consideration: how they will use them, move them and complete them, discovering their meaning or perhaps even a different perspective.
The aesthetic and practical decisions are always based on an idea. They have something to communicate and a concept to convey, making the project stand out in keeping with the company's values and those of its focus market.