IDA 2025 IS NOW CLOSED FOR SUBMISSIONS.
GUND was the first teddy bear manufacturer to truly
capture emotion and facial expression in their product
shots of plush toys. GUND’s new brand identity design
pays homage to this tradition by means of a friendly,
playful, and creative logo that draws focus on the most
emotionally expressive elements of GUND’s signature
products. This expandable and flexible logo system
emphasizes the intangible qualities of the company’s
work over the physical, reflecting the emotional
investment that develops among their consumers.