The Playbook for Hello Ortho was designed to help patients "master the game of orthodontics". This 36-page book was developed from the consolidation of a 72-page Word document, 5 laminated cards, and one large pocket folder. Hello Ortho was tired of giving patients this stack of information because no one was reading it. Since we developed the brand around outdoor leisure games, we thought a "playbook" was the perfect medium to present that material. Throughout the playbook, the tone, voice, and visual all align with this theme. It's one playbook they'll want to read.