Hotel Reichshof Hamburg CURIO Collection by Hilton

Lead DesignerMr. Peter Joehnk
Project LinkView
Prize(s)1st Place in Interior Design / Renovation
Entry Description

JOI-Design’s extensive renovation of the Reichshof Hamburg’s architectural structure and interiors not only reinstates the impressive grandeur of the city’s beloved but worn landmark, it also launches the European debut of Curio - A Collection by Hilton. The building’s original Empire and Art Deco aesthetics have been bridged with modern comforts and local cultural references, culminating in a stylish interpretation of the Curio brand’s calling card: uniquely storied hotels that provide travellers who have a passion for discovery with a taste of the authentic flavour of communities. The result is a stately flagship that establishes the benchmark for Hilton’s future Curio properties in Europe.
For the revamp of the public areas and guestrooms, the studio was entrusted with a flexible brief guided and the opportunity to freely translate Curio’s premise into something memorable. The designers aimed to highlight the hotel’s beautifully preserved Art Deco era.


“Functionality is the cornerstone of our work and the fruit of extensive experience. We create spaces that surprise and delight guests with an atmosphere that is both unmistakable and exceptional. Sophisticated tailor-made design solutions infused with the spirit of hotel couture are the hallmarks of our design practice.”
Creating refined and luxurious Hospitality Design has been our labour of love since 1984. Working with highly accomplished and creative interior designers, architects, designers, engineers and artists, the skilled team of this leading European design studio contributes to the development of outstanding hotel projects, sensational restaurants, and exceptional wellness facilities.
Based in Hamburg, JOI-Design brings boundless enthusiasm, devotion to detail, and decades of experience to its endeavours in the field of interior design for both privately owned and operated high-end boutique hotels and projects for luxury-brand hotel chains.
Working with leading product designers, our internationally experienced team has made successful forays into the fields of furniture, lighting, carpeting and bathroom fitting design – all products by JOI-Design.
JOI-Design transforms emotions into tailor-made design that symbolises exclusivity, luxury and high quality. Thus, JOI-Design creates unique havens of well-being, creating incomparable destinations that guests seek out, love and return to again and again.

Our clients include: Le Méridien, Hilton, Kempinski, JW Marriott, Frasers, Hyatt, Dolce Hotels, Mövenpick, Pullman, Radisson BLU, Park Inn, Steigenberger, Ritz Carlton, Sheraton, Hapimag

Number of employees: 40 team members
including: Interior Designers, Architects, Architectural Draftsmen, Perspective Artists, Product Designers.

Books published:

2009 “Raum. Werte. Creating Hospitality Design”. / ISBN 978-3-03768-039-1
2010 “101 Hotel Rooms” / ISBN 978-3-03768-071-1
2013 “Farben der Hotels / Colours for Hotels” / ISBN 978-3-7667-2025-2
2014 “101 Hotel Lobbies, Bars & Restaurants”/ ISBN 978-3-03768-138-1
2015 “101 Hotel Baths and Spas” / ISBN 978-3-03768-180-0
2016 “101 Hotel Rooms” Vol.2 / ISBN 978-3-03768-198-5