London Grooming Logo

London Grooming is a contemporary dog grooming parlour.

The brief was to create an identity celebrating dog ownership and pampering.

Our response was to develop an inspiring identity that promoted a sense of pride and well-being experienced by the dog owner and the freshly pampered dog.

Wonderfuel is a small and personal London-based creative studio that works with clients from the commercial, public and voluntary sectors. Our aim is to provide stimulating, purposeful design that inspires. The work we create covers a wide range of disciplines that includes graphic design, web design, brand development, copywriting, photography and print.

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