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SimpleTech [re]drive

Lead Designers
Prize(s)Gold in Sustainable Living/environmental Preservation / Residential Sustainable Design
Entry Description

Responding to consumers? swelling desire for environmentally sustainable products, the 500GB SimpleTech [re]drive is the world?s first energy-efficient, resource-conscious external hard drive. Rethinking market assumptions, stripped the drive down to its basic components, letting its efficient materials and processes dictate a minimalistic form that highlights the beauty of simplicity. Quickly replenishing bamboo panels add rigidity, as well as a unique natural beauty that becomes the [re]drive?s focal point. Recyclable aluminum side panels, with an organic form evoking a bamboo forest, serve as a heat sink, allowing the drive to operate quietly and efficiently without a fan. The manufacturer added an Energy Star-qualified power adapter and estimates that the [re]drive, which powers on and off with the computer, offers up to 90% energy savings over traditional external drives ? the equivalent of reducing 475 lbs of carbon dioxide emissions over the drive?s life. The [re]drive?s efficient construction strategy minimizes resources throughout its lifecycle. Interchangeable mirrored panels are pressure-fit into a central chassis, minimizing the number of fasteners required. The [re]drive uses bamboo grown locally to the manufacturing facility. Waste aluminum is recycled during manufacturing and mixed up to 30% with raw aluminum to form parts. Simplified eco-friendly package contains just the bare essentials to reduce waste.


Karten Design is an award-winning, full-service industrial design consultancy whose user-focused, research-driven design process has attracted international attention. Since 1984, Karten Design has produced paradigm-shifting products that resonate with target users, helping its clients to build and maintain market leadership across a diverse range of industries, including consumer electronics, medical products and automotive. Bridging creativity with commerce, Karten Design's expertise in brand positioning, trend forecasting and user analysis grounds the firm's creative thinking in real-world business scenarios that blend advanced technology with creative insight and breakthrough design, resulting in solutions proven to build clients' market position.