IDA 2022 IS OPEN FOR SUBMISSIONS
Share on Social Media
Julie's Swirl biscuits,  | International Design Awards Winners
Julie's Swirl biscuits,  | International Design Awards Winners
Julie's Swirl biscuits,  | International Design Awards Winners
Julie's Swirl biscuits,  | International Design Awards Winners
Julie's Swirl biscuits,  | International Design Awards Winners
Julie's Swirl biscuits,  | International Design Awards Winners

Julie's Swirl biscuits

Lead Designers
Prize(s)Bronze in Print / Packaging
Entry Description

This project features a regular packaging and a novelty pack. They
contain button-size biscuits topped by a swirl of icing sugar. For this
reason, I have named the product "Swirl".

Taking inspiration from the product name, the graphics show kids formed
into a spiral movement that swirls them into the enticing contents of
the packaging.

The novelty packaging takes the swirl formation even further by having a
structural form that twist round the container. The different colours on
each side of the form enhance the colourful icing tops of the product.