As Romania's leading natural stone company, we believe a typical store isn't enough. The new PIATRAONLINE showroom in Timisoara, designed by Pure Mess, redefines retail, offering an immersive experience celebrating natural stone's beauty. It resembles a gallery, with scenographic displays fostering a curated brand experience. The space guides clients through a narrative, enhancing discovery and appreciation. It also serves as a social hub for professionals, blending functionality with aesthetics for events and talks. Store, showroom, creative hub, museum, and event space all in one.