IDA 2025 IS NOW CLOSED FOR SUBMISSIONS.
The 35 Collection is a family of site furniture elements with
a youthful spirit and a mission to promote social life in
outdoor spaces.
Guide is an illuminated bollard for pedestrian wayfinding,
and one of three new additions to the 35 Collection of site
elements created with design innovator frog. Its striking
form consists of three cast aluminum panels of different
heights surrounding a large optical element that houses
LEDs arranged in vertical arrays. Light is emitted through
the vertical slits between panels at 120 degree angles,
illuminating the pathway area to the right and left of each
bollard to create an overlapping pattern of light along the
path. Unlit and removable versions are also available.