EXPLORE THE IDA 2025 WINNERS - GET INSPIRED BY OUTSTANDING DESIGN!
In Spanish, Hilo Hilo means “thread by thread.” The name comes from edible threads used in the drinks, mixed with fruits and syrups to evoke joy and vitality. Inspired by Spain’s spirited culture and its dancers, the brand centers on the idea “Dance with Flavors.” In the visual identity, threads become illustrated dancers that celebrate rhythm and motion. A modular graphic system secures visual balance across papers and packaging, while a vibrant palette conveys happiness, energy, and youthful freshness, inviting all to taste the rhythm now.