EXPLORE THE IDA 2025 WINNERS - GET INSPIRED BY OUTSTANDING DESIGN!
Flashback is a sneaker collaboration with Puma that captures Gen Z and millennials' growing fascination with vintage technology and analog photography. Through deep dives into Puma's archive and comprehensive market research, we identified a cultural shift toward authenticity, craftsmanship, and the beauty of imperfection. Our design draws inspiration from the nostalgic charm of classic cameras like Olympus and Polaroid, celebrating grainy textures, candid moments, and the tactile creativity that defined analog photography.