EXPLORE THE IDA 2025 WINNERS - GET INSPIRED BY OUTSTANDING DESIGN!
MUGuette is an emotionally rich coffee brand born from a personal journey into French culture and self-acceptance. It’s more than coffee — it’s a ritual, a story, a collectible experience that blends taste with feeling. With a dynamic visual identity and poetic soul, MUGuette reflects the emotional growth of a young Parisian muse. Ever-evolving yet instantly recognisable, the brand creates a deep connection through seasonal designs, unique packaging, and a philosophy that celebrates every version of ourselves — one meaningful sip at a time.