EXPLORE THE IDA 2025 WINNERS - GET INSPIRED BY OUTSTANDING DESIGN!
The project was created as part of the international ARCH Moscow exhibition. The facade is like clothing for a building. Like a couture dress, it can be strict or bold, light or brutal. Viewing its creation through the lens of fashion design, we structure the exhibition as a fashion house: workshop, Prêt-à-porter, and Haute couture. The narrative unfolds like fabric in a couturier’s hands, gaining form and silhouette — from the sketch in the architect’s mind, through the engineer’s craft binding inner structures, to the final embodiment in the city, where avenues and streets become a runway.