Share on Social Media

Xuelei Fragrance Museum design: Immersive Olfactory Experience, Leaping Creative | International Design Awards Winners

Xuelei Fragrance Museum design: Immersive Olfactory Experience

CompanyLeaping Creative

Lead DesignersZen Zheng

Design TeamLeaping Creative

Project LocationNo.1 Ketai Second Road, Baiyun District, Guangzhou City，Guangdong Province，China

ClientXuelei Fragrance Museum

CreditsPhotography Credit：HereSpace

Prize(s)Silver in Cultural / Community Interior Design / Museums / Heritage Spaces

Entry Description

Chinese fragrance brand Xuelei partnered with Leaping Creative, an famous design studio specializing in brand experience, to co-create the world's largest interactive fragrance museum—a three-year endeavor culminating in a groundbreaking sensory destination.
The museum features nearly 20 thematic zones, over 50 interactive installations, and more than 300 interactive scent stations across six functionally and narratively distinct floors. These spaces are woven together through an innovative experiential journey that reinterprets fragrance’s profound connections to nature, history, and culture.

Bio

描述跳跃创意是一家品牌设计咨询公司。我们的团队由来自不同背景的设计师组成，包括商业研究、零售空间设计、视觉设计、互动装置和材料研究，共同帮助我们的客户建立创新的品牌体验。