Emphasizing the sustainable aspect of brand FREITAG, pop-up exhibit ‘TRADE TO SAVE’ is a concept pop-up where people participate in the experience of saving the earth in the brand’s fun, quirky way. Rather than buying new, people are trading bags from laundry modules as an act of laundering the earth.
To create the most effective space with the least amount of wasted material, the entire space is modular; constructed with scaffolding and laundry cabinet modules. Most materials are upcycled. The seating arrangements serve as structural support, and also adapt to suit various site requirements.