EXPLORE THE IDA 2025 WINNERS - GET INSPIRED BY OUTSTANDING DESIGN!
QíLI is an artistic fragrance brand that explores nature and inner nature, which means "all things coexist and understand what's inside". We draw inspiration from the concept of "a round sky and a round earth" unique to oriental culture, and use a minimalist design style Showing the core concept of the brand. The combination of "circle" representing sensibility and "square" representing rationality, with a round bottle cap and a square bottle body, symbolizes the balance of the two inner forces of rationality and sensibility, giving the brand unlimited expression of fragrance.