EXPLORE THE IDA 2025 WINNERS - GET INSPIRED BY OUTSTANDING DESIGN!
Now let me introduce you to the project “Patagonia experiential store – Soul Cave.” Patagonia has a rich history and culture. It will strive to create a grand, lofty idea, one involving the whole person. Using the concept, "Soul Swap," the retail design will give the customer an opportunity to walk in someone else's shoes, the feel that person's experience of pain or joy as they experience the culture which the brand is displaying. The customer will thus walk away with a new point of view, a new spiritual concept based on the whole experience.