Cheong Ba-G

Cheong Ba-G found ways to upcycle and re-use recycled jeans using zero waste principles to make highly functional and beautiful trendy bags. It allows consumers to trace the used materials with a digital tracking system, along with QR code on a label by encouraging consumers and community to be more aware of how upcycling can lower the environmental footprint of the product. The name Cheong means clean blue denim in Korean and Cheong ba ji means jeans. The final design with pattern pieces cut from a pair of specific size jeans fitting together like a jigsaw puzzle so that nothing was wasted.

Eunji's inspiration came from caring about the environment and people. She tried to combine IT and Designs. Background of working in an IT company in Korea, Studying fashion design in Ireland and New Zealand with beautiful nature, and her trendy sense comes from Korea enriched her upcycled design and innovative idea. The traceable denim bags which were donated from the community have exhibited in 'Smart Space' and 'The Dowse Art Museum' to show the circulation of the denim materials. It had a positive impact on sustainable living to the consumers and community with upcycled denim workshop.
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2020 DINZ New Zealand Best Design Awards- Product Design 'Bronz' Winner
2020 ECC NZ Student Craft/Design Awards- Fashion Design 'Highly Commended Awards' Winner
2020 'The Dowse Art Museum' Highly Commended Awards Winner exhibition
2020 'The Smart Space exhibition' by Hamilton City Council
2019 Wintec Fashion Graduate Showcase
2019 Wintec Double Denim Winner