The space takes "Courageously Breaking Boundaries" as its design starting point. Through the abstract reinterpretation of natural elements, the contrasting fusion of materials, and the immersive construction of scenes, it conveys a balance between "industrial rationality" and "humanistic warmth," highlighting the brand's youthful, fearless, sports-advocating, technology-embracing, and nature-loving characteristics.
2025 Muse Design Awards, Platinum & Gold Winner
2024 ICONIC AWARDS: Innovative Architecture, Winner
2023 Muse Design Awards, Gold Winner
2022 German Design Awards, Gold & Special Mention
2022 IDA Design Awards, Gold Winner
2021 IF Design Award, Design Winner
2021 IDA Design Awards, Bronze Winner
2020 IDA Design Awards, Silver Winner
2020 Golden Pin Design Award, Winner
2020 A'Design Award & Competition, Gold A'Design Award
2020 Red Dot Award, Red Dot Winner
2019 IDA Design Awards, Honorable Mention